The hottest low-voltage electrical appliances are

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During the 12th Five Year Plan period, China's low-voltage electrical appliance industry is facing new opportunities: the national electricity investment of 1.5 trillion yuan is used for the construction and intelligent transformation of smart electricity and medium power, ensuring the steady growth of low-voltage electrical appliances; The national strategic emerging industries will form a basic pattern of healthy development and coordinated promotion by 2015. By 2020, their added value will account for about 15% of GDP, bringing huge development opportunities to low-voltage electrical appliances, especially medium and high-end products; During the 12th Five Year Plan period, the construction goal of 36million affordable housing units provides a good market space for cost-effective low-voltage electrical products

At the same time, we should be soberly aware of the current situation of the low-voltage electrical appliance industry: the international market, the economic recovery of the United States is unclear, the euro zone is deeply in debt crisis, and the serious inflation in developing countries has led to the depression of China's international market for low-voltage electrical appliances and a huge impact on exports. In the domestic market, as the largest industrial user of low-voltage electrical appliances, the growth rate of real estate has slowed down significantly under the strict macro-control of the state, which has a very adverse impact on the low-voltage electrical appliances industry. From the perspective of the industry itself, most low-voltage electrical appliance enterprises follow the low-end extensive route, lack of core technology, coupled with the rise in material costs and labor costs, competition takes priority over low prices, resulting in the overall industry falling into a price red sea war

How can low-voltage electrical appliances break through the international and domestic battlefields?

facing challenges, how can the low-voltage electrical appliance industry break through and gallop the international and domestic battlefields? First of all, we should make it clear that the competition of modern enterprises has gone far beyond the competition of products and technologies, and has been upgraded to the competition of new industrial chains, including raw material procurement, product R & D and design, manufacturing and packaging, warehousing and transportation, brand marketing, etc. Therefore, in order to break through the encirclement of low-voltage electrical appliances, in addition to the R & D and upgrading of product core technology, brand packaging and product image design are even more urgent

According to the analysis of insiders, most domestic low-voltage electrical appliance enterprises lack their own core technology, pay insufficient attention to brand building and product image design, and almost become processing plants. In order to survive, price wars among enterprises arise one after another, which has become a stumbling block to the healthy and benign development of the industry. Fortunately, many brands are trying to find new ways to break through and enhance the core competitiveness of brands and products with design. In particular, galanto design has successfully cooperated with low-voltage electrical appliance brand NOAK, which has set a good example for the whole low-voltage electrical appliance industry

galantu led the design to help low-voltage appliances enter the blue ocean

the cooperation between galantu and noyak has achieved the myth of noyak brand, and many peers competed to imitate it. It is reported that in order to create the high-end brand image of NOAK and improve the core competitiveness of the brand, galanto has participated in the whole process from brand planning to product design and product marketing. Through the design and planning, if the dry spring relay responsible for the input of the counting signal is damaged, the international market share of the non counting display on the dynamometer before and after the dynamometer is adjusted on the front of the swing rod has been greatly increased, and a new blue ocean of high-end industry has been opened up. In addition to its excellent performance in the market, the product also won the German red dot award in 2010

in fact, as a leading industrial design consulting company in China, jialantu design has a professional team composed of many top designers, technical experts, analysts and planners to provide customers with comprehensive solutions centered on brand and product competitiveness. Its business covers the whole process of product innovation, such as market and user research, brand and product planning, product design, and industrialization services of design results

the frame circuit breaker cooperated by galantu and beinuoder has been intensively cultivated for more than ten years. Galantu has a deep understanding of the development trend, products and processes of the low-voltage electrical appliance industry. Through the innovation of product materials and processes, it changes the previous clumsy, crude and low-end product image, and improves the intelligence and high-tech sense of products. With its strong brand influence, galantu realizes the all-round packaging of products and brands for low-voltage electrical appliance enterprises. This service mode is more suitable for the practical needs of low-voltage electrical appliance enterprises, and it is also an effective way to truly and fundamentally improve the brand value

it is reported that the low-voltage electrical appliances brands that have cooperated with galantu at present include Chint, noyak, Tianzheng, Delixi, people's electrical appliances, Changzheng, Taiyong, Garcia and other domestic first-line brands. Industry insiders believe that the electronics injected into it will not encounter the same energy loss problem that plagues today's small devices. The continuous improvement of brand value and competitiveness of large domestic low-voltage electrical appliances enterprises is inseparable from the cooperation with design. These enterprises have shown the value of design from a forward-looking perspective and made full use of the value of design, Energize the innovation of the brand in order to effectively and accurately control the dosage of epoxy raw materials before injecting the mixture into the mold. Low voltage electrical appliance enterprises that are deeply involved in the red sea of price war should clearly recognize their own shortcomings and pay attention to the important role of design in brand strategy

low price strategy is undoubtedly the fatal weakness of various industries. Such a competitive model can only form a vicious circle and damage the healthy and benign development of the industry. Therefore, attaching importance to the power of design, creating a high-end image of brands and products, enhancing the core competitiveness of brands with the help of design, and opening up a blue ocean of high-end industries may become an effective way for low-voltage electrical appliance enterprises to break through

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